Name: Public Awareness of Research Infrastructures
Start: 2015-06-18T11:00:00+02:00
End: 2015-06-19T17:00:00+02:00
Location: Garching (near Munich), Germany

Public Awareness of Research Infrastructures

from Thursday, 18 June 2015 (11:00) to Friday, 19 June 2015 (17:00)

Monday, 15 June 2015
Tuesday, 16 June 2015
Wednesday, 17 June 2015
Thursday, 18 June 2015

11:00 Visit to ESO
Visit to ESO
11:00 - 11:30
Room: European Southern Observatory

12:00 Registration
Registration
12:00 - 13:30
Room: Eridanus Auditorium

13:30 Speed Networking
Speed Networking
13:30 - 14:00
Room: Eridanus Auditorium

14:00 Welcome by Tim de Zeeuw, ESO Director, and Wolfgang Sandner, ERF Chair and Director General and CEO of ELI-DC International Association AISBL (chair: Jürgen Neuhaus, MLZ/ERF)
Welcome by Tim de Zeeuw, ESO Director, and Wolfgang Sandner, ERF Chair and Director General and CEO of ELI-DC International Association AISBL (chair: Jürgen Neuhaus, MLZ/ERF)
14:00 - 14:20
14:20 Of Dogs and Cats – The Communication Challenge for Scientists and Politicians by Claus Madsen, ESO
Of Dogs and Cats – The Communication Challenge for Scientists and Politicians by Claus Madsen, ESO
14:20 - 14:50
Room: Eridanus Auditorium
Contributions

14:20 Of Dogs and Cats – The Communication Challenge for Scientists and Politicians - Claus Madsen (ESO)
14:50 CERN - Education and Outreach by Rolf Landua, CERN
CERN - Education and Outreach by Rolf Landua, CERN
14:50 - 15:20
Room: Eridanus Auditorium
Contributions

14:50 CERN - Education and Outreach - Rolf Landua (CERN)
15:20 Coffee break
Coffee break
15:20 - 16:00
16:00 Public engagement with research infrastructures (chair: Antonia Rötger, HZB)
Public engagement with research infrastructures (chair: Antonia Rötger, HZB)
16:00 - 18:00
Room: Eridanus Auditorium
Contributions

16:00 Session opening - Antonia Roetger (Helmholtz-Zentrum Berlin)

16:05 Deficit, dialogue and beyond: How should research infrastructures relate to their publics? - Sarah Davies (University of Copenhagen)

16:20 Open doors with a difference... - Isabelle Boscaro-Clarke (Head of Communications and Public Engagement) Laura Holland (Diamond Light Souce)

16:35 Partnerships for engagement – maximising resources, maximising results - Isabelle Boscaro-Clarke (Head of Communications and Public Engagement) Laura Holland (Diamond Light Source)

16:50 The Influence of Social Movements on Large Research Infrastructures - Hannah Harris (Wellesley College) Pedro Russo (Leiden University)

17:05 Engaging People for increased awareness - transforming Public Relations (PR) to Human Relations (HR) - Isabel Machado (INL -International Iberian Nanotechnology Laboratory) Lars Montelius (INL - International Iberian Nanotechnology Laboratory)

17:20 Using travelling exhibitions to reach national audiences - Dan Hillier (STFC) Mark Wells (STFC) Sophy Palmer (RAL STFC) Terence O'CONNOR (Science and Technology Facilities Council)

17:35 Round-table discussion - Antonia Roetger (Helmholtz-Zentrum Berlin)
Communication to target groups (chair: Claus Madsen, ESO)
Communication to target groups (chair: Claus Madsen, ESO)
16:00 - 18:00
Room: Fornax council room
Contributions

16:00 Session opening

16:05 How to interest the not interested - Dagmar Baroke (Paul Scherrer Institut)

16:35 Focus on users: PR for the Committees Research with Synchrotron Radiation, Neutrons and Nuclear Probes and Ion Beams (www.sni-portal.de) - Karin Griewatsch (Christian-Albrechts-Universität zu Kiel)

16:50 Engaging Teachers with Large Research Facilities - Tania Johnston (STFC)

17:05 10 principles for communicating science in the media - Jennifer Johnson (Proof Communication)

17:20 Paranal observatory as a showcase of European cooperation - Fernando Comerón (European Southern Observatory)

17:35 Round-table discussion: different target audiences requiring different communication strategies
Risk Communication - interactive session exercises and role playing (moderator: Jens Kube, DESY)
Risk Communication - interactive session exercises and role playing (moderator: Jens Kube, DESY)
16:00 - 18:00
Room: Crux Council room
Contributions

16:00 Session opening

16:05 A risky business to communicate... - Isabelle Boscaro-Clarke (Head of Communications and Public Engagement) Saeko OKADA (KEK Japan)

16:25 Turning a Science Crisis into a Communication Opportunity - Eleonora Cossi (INFN) Jake Gilmore (STFC) Stephanie Hills (CERN)

16:45 Interactive session
19:30 Social Dinner
Social Dinner
19:30 - 22:30
Room: Franziskaner
Friday, 19 June 2015
09:00 Stakeholder Engagement in Big Science by John Womersley, STFC
Stakeholder Engagement in Big Science by John Womersley, STFC
09:00 - 09:30
Room: Eridanus Auditorium
Contributions

09:00 Stakeholder Engagement in Big Science - John Womersley (STFC)
09:30 PR of a facility under construction (chair: Lars Christensen, ESO)
PR of a facility under construction (chair: Lars Christensen, ESO)
09:30 - 10:45
Room: Fornax council room
Contributions

09:30 Session opening

09:35 SwissFEL – meeting the target groups´ needs - Martina Gröschl (Paul Scherrer Institute)

09:50 From dust to a new scientific dawn... - Isabelle Boscaro-Clarke (Head of Communications and Public Engagement)

10:05 In-kind Contributions as a Means to Ensure Socio-Economic Return of Large Scale Facilities: The Partner and Industry Campaign of ESS - Allen Weeks (The European Spallation Source ESS AB) Ute Gunsenheimer (The European Spallation Source ESS AB)

10:20 Growing interest, keeping momentum, managing expectations: PR challenges of communicating on one of the most fascinating science adventures of the 21st century… soon to be… - William Garnier (SKA Organisation)

10:30 Round-table discussion
Best practice (chair: Philip King, STFC)
Best practice (chair: Philip King, STFC)
09:30 - 10:45
Room: Eridanus Auditorium
Contributions

09:30 Session opening

09:35 NMI3: communication beyond and within the European consortium of neutron and muon facilities - Ines Crespo

09:50 Engaging the Spanish public about synchrotron light capacities - ANA BELEN MARTINEZ (ALBA SYNCHROTRON)

10:05 Implementing the communication plan in the distributed Research Infrastructure CERIC-ERIC - Nicoletta Carboni (CERIC-ERIC)

10:20 Public communication structure enhances scientists’ public engagement. A comparative assessment. - Claudia Loaiza Escutia (University of the Basque Country)

10:35 When failure becomes a strong communication opportunity or how to build an authentic brand - Oana Sandu (ESO partner)
10:45 Coffee Break
Coffee Break
10:45 - 11:15
11:15 Best Practice (chair: Philip King, STFC)
Best Practice (chair: Philip King, STFC)
11:15 - 12:30
Room: Eridanus Auditorium
Contributions

11:15 Opening of session

11:20 How STFC communicates the impact of its large-scale facilities - Claire Dougan (Science and Technology Facilities Council)

11:35 Opening Up access to JRC’s European Commission RIs: Experience from DG RTD’s Transnational Access funded programs - Fabio Federico Taucer (European Commission)

11:50 Challenges and Opportunities of ESO's Science Communication - Lars Lindberg Christensen (European Southern Observatory)

12:05 How Did the Higgs Boson Become a Rock Star? - Arnaud MARSOLLIER (CERN)

12:20 Round-table discussion
Using social media for wide spread communication (chair: Paul Piwnicki, PSI)
Using social media for wide spread communication (chair: Paul Piwnicki, PSI)
11:15 - 12:30
Room: Fornax council room
Contributions

11:15 Session opening

11:20 Juggling acts: how to maintain existing audiences and reach new ones using social media - Isabelle Boscaro-Clarke (Head of Communications and Public Engagement) Laura Holland (Diamond Light Source)

11:40 New channels, new formats, new content. Stories about the construction of a great new instrument. - Antonia Roetger (Helmholtz-Zentrum Berlin) Ina Helms (Helmholtz-Zentrum Berlin)

12:00 The SKA: how to leverage social media for a global project with distributed infrastructure - Mathieu Isidro (SKA Organisation)

12:20 Round-table discussion
12:30 Challenges and goals of outreach and communication of research at large scale infrastructures by Anke-Rita Kaysser-Pyzalla, HZB
Challenges and goals of outreach and communication of research at large scale infrastructures by Anke-Rita Kaysser-Pyzalla, HZB
12:30 - 13:00
Contributions

12:30 Challenges and goals of outreach and communication of research at large scale infrastructures - Anke Rita Kaysser-Pyzalla (Helmholtz-Zentrum Berlin für Materialien und Energie)
13:00 Report of Parallel Sessions & Closing (chair: Jürgen Neuhaus, MLZ/ERF)
Report of Parallel Sessions & Closing (chair: Jürgen Neuhaus, MLZ/ERF)
13:00 - 13:30
Room: Eridanus Auditorium

13:30 Bretzel & coffee
Bretzel & coffee
13:30 - 14:00

14:30 Visit to FRM II (only for people who registered)
Visit to FRM II (only for people who registered)
14:30 - 17:00
Room: FRM II