Name: Public Awareness of Research Infrastructures
Start: 2015-06-18T11:00:00+02:00
End: 2015-06-19T17:00:00+02:00
Location: Garching (near Munich), Germany

Public Awareness of Research Infrastructures

from Thursday, June 18, 2015 (11:00 AM) to Friday, June 19, 2015 (5:00 PM)

Monday, June 15, 2015
Tuesday, June 16, 2015
Wednesday, June 17, 2015
Thursday, June 18, 2015

11:00 AM Guided tour: Visit to ESO
Visit to ESO
11:00 AM - 11:30 AM
Room: European Southern Observatory

12:00 PM Registration
Registration
12:00 PM - 1:30 PM
Room: Eridanus Auditorium

1:30 PM Speed Networking
Speed Networking
1:30 PM - 2:00 PM
Room: Eridanus Auditorium

2:00 PM Plenary talk: Welcome by Tim de Zeeuw, ESO Director, and Wolfgang Sandner, ERF Chair and Director General and CEO of ELI-DC International Association AISBL (chair: Jürgen Neuhaus, MLZ/ERF)
Welcome by Tim de Zeeuw, ESO Director, and Wolfgang Sandner, ERF Chair and Director General and CEO of ELI-DC International Association AISBL (chair: Jürgen Neuhaus, MLZ/ERF)
2:00 PM - 2:20 PM
2:20 PM Plenary talk: Of Dogs and Cats – The Communication Challenge for Scientists and Politicians by Claus Madsen, ESO
Of Dogs and Cats – The Communication Challenge for Scientists and Politicians by Claus Madsen, ESO
2:20 PM - 2:50 PM
Room: Eridanus Auditorium
Contributions

2:20 PM Of Dogs and Cats – The Communication Challenge for Scientists and Politicians - Claus Madsen (ESO)
2:50 PM Plenary talk: CERN - Education and Outreach by Rolf Landua, CERN
CERN - Education and Outreach by Rolf Landua, CERN
2:50 PM - 3:20 PM
Room: Eridanus Auditorium
Contributions

2:50 PM CERN - Education and Outreach - Rolf Landua (CERN)
3:20 PM Coffee break
Coffee break
3:20 PM - 4:00 PM
4:00 PM Parallel Session 1: Public engagement with research infrastructures (chair: Antonia Rötger, HZB)
Public engagement with research infrastructures (chair: Antonia Rötger, HZB)
4:00 PM - 6:00 PM
Room: Eridanus Auditorium
Contributions

4:00 PM Session opening - Antonia Roetger (Helmholtz-Zentrum Berlin)

4:05 PM Deficit, dialogue and beyond: How should research infrastructures relate to their publics? - Sarah Davies (University of Copenhagen)

4:20 PM Open doors with a difference... - Isabelle Boscaro-Clarke (Head of Communications and Public Engagement) Laura Holland (Diamond Light Souce)

4:35 PM Partnerships for engagement – maximising resources, maximising results - Isabelle Boscaro-Clarke (Head of Communications and Public Engagement) Laura Holland (Diamond Light Source)

4:50 PM The Influence of Social Movements on Large Research Infrastructures - Hannah Harris (Wellesley College) Pedro Russo (Leiden University)

5:05 PM Engaging People for increased awareness - transforming Public Relations (PR) to Human Relations (HR) - Isabel Machado (INL -International Iberian Nanotechnology Laboratory) Lars Montelius (INL - International Iberian Nanotechnology Laboratory)

5:20 PM Using travelling exhibitions to reach national audiences - Dan Hillier (STFC) Mark Wells (STFC) Sophy Palmer (RAL STFC) Terence O'CONNOR (Science and Technology Facilities Council)

5:35 PM Round-table discussion - Antonia Roetger (Helmholtz-Zentrum Berlin)
Parallel Session 2: Communication to target groups (chair: Claus Madsen, ESO)
Communication to target groups (chair: Claus Madsen, ESO)
4:00 PM - 6:00 PM
Room: Fornax council room
Contributions

4:00 PM Session opening

4:05 PM How to interest the not interested - Dagmar Baroke (Paul Scherrer Institut)

4:35 PM Focus on users: PR for the Committees Research with Synchrotron Radiation, Neutrons and Nuclear Probes and Ion Beams (www.sni-portal.de) - Karin Griewatsch (Christian-Albrechts-Universität zu Kiel)

4:50 PM Engaging Teachers with Large Research Facilities - Tania Johnston (STFC)

5:05 PM 10 principles for communicating science in the media - Jennifer Johnson (Proof Communication)

5:20 PM Paranal observatory as a showcase of European cooperation - Fernando Comerón (European Southern Observatory)

5:35 PM Round-table discussion: different target audiences requiring different communication strategies
Parallel Session 3: Risk Communication - interactive session exercises and role playing (moderator: Jens Kube, DESY)
Risk Communication - interactive session exercises and role playing (moderator: Jens Kube, DESY)
4:00 PM - 6:00 PM
Room: Crux Council room
Contributions

4:00 PM Session opening

4:05 PM A risky business to communicate... - Isabelle Boscaro-Clarke (Head of Communications and Public Engagement) Saeko OKADA (KEK Japan)

4:25 PM Turning a Science Crisis into a Communication Opportunity - Eleonora Cossi (INFN) Jake Gilmore (STFC) Stephanie Hills (CERN)

4:45 PM Interactive session
7:30 PM Social Dinner
Social Dinner
7:30 PM - 10:30 PM
Room: Franziskaner
Friday, June 19, 2015
9:00 AM Plenary talk: Stakeholder Engagement in Big Science by John Womersley, STFC
Stakeholder Engagement in Big Science by John Womersley, STFC
9:00 AM - 9:30 AM
Room: Eridanus Auditorium
Contributions

9:00 AM Stakeholder Engagement in Big Science - John Womersley (STFC)
9:30 AM Parallel Session 4: PR of a facility under construction (chair: Lars Christensen, ESO)
PR of a facility under construction (chair: Lars Christensen, ESO)
9:30 AM - 10:45 AM
Room: Fornax council room
Contributions

9:30 AM Session opening

9:35 AM SwissFEL – meeting the target groups´ needs - Martina Gröschl (Paul Scherrer Institute)

9:50 AM From dust to a new scientific dawn... - Isabelle Boscaro-Clarke (Head of Communications and Public Engagement)

10:05 AM In-kind Contributions as a Means to Ensure Socio-Economic Return of Large Scale Facilities: The Partner and Industry Campaign of ESS - Allen Weeks (The European Spallation Source ESS AB) Ute Gunsenheimer (The European Spallation Source ESS AB)

10:20 AM Growing interest, keeping momentum, managing expectations: PR challenges of communicating on one of the most fascinating science adventures of the 21st century… soon to be… - William Garnier (SKA Organisation)

10:30 AM Round-table discussion
Parallel Session 5a: Best practice (chair: Philip King, STFC)
Best practice (chair: Philip King, STFC)
9:30 AM - 10:45 AM
Room: Eridanus Auditorium
Contributions

9:30 AM Session opening

9:35 AM NMI3: communication beyond and within the European consortium of neutron and muon facilities - Ines Crespo

9:50 AM Engaging the Spanish public about synchrotron light capacities - ANA BELEN MARTINEZ (ALBA SYNCHROTRON)

10:05 AM Implementing the communication plan in the distributed Research Infrastructure CERIC-ERIC - Nicoletta Carboni (CERIC-ERIC)

10:20 AM Public communication structure enhances scientists’ public engagement. A comparative assessment. - Claudia Loaiza Escutia (University of the Basque Country)

10:35 AM When failure becomes a strong communication opportunity or how to build an authentic brand - Oana Sandu (ESO partner)
10:45 AM Coffee Break
Coffee Break
10:45 AM - 11:15 AM
11:15 AM Parallel Session 5b: Best Practice (chair: Philip King, STFC)
Best Practice (chair: Philip King, STFC)
11:15 AM - 12:30 PM
Room: Eridanus Auditorium
Contributions

11:15 AM Opening of session

11:20 AM How STFC communicates the impact of its large-scale facilities - Claire Dougan (Science and Technology Facilities Council)

11:35 AM Opening Up access to JRC’s European Commission RIs: Experience from DG RTD’s Transnational Access funded programs - Fabio Federico Taucer (European Commission)

11:50 AM Challenges and Opportunities of ESO's Science Communication - Lars Lindberg Christensen (European Southern Observatory)

12:05 PM How Did the Higgs Boson Become a Rock Star? - Arnaud MARSOLLIER (CERN)

12:20 PM Round-table discussion
Parallel Session 6: Using social media for wide spread communication (chair: Paul Piwnicki, PSI)
Using social media for wide spread communication (chair: Paul Piwnicki, PSI)
11:15 AM - 12:30 PM
Room: Fornax council room
Contributions

11:15 AM Session opening

11:20 AM Juggling acts: how to maintain existing audiences and reach new ones using social media - Isabelle Boscaro-Clarke (Head of Communications and Public Engagement) Laura Holland (Diamond Light Source)

11:40 AM New channels, new formats, new content. Stories about the construction of a great new instrument. - Antonia Roetger (Helmholtz-Zentrum Berlin) Ina Helms (Helmholtz-Zentrum Berlin)

12:00 PM The SKA: how to leverage social media for a global project with distributed infrastructure - Mathieu Isidro (SKA Organisation)

12:20 PM Round-table discussion
12:30 PM Plenary talk: Challenges and goals of outreach and communication of research at large scale infrastructures by Anke-Rita Kaysser-Pyzalla, HZB
Challenges and goals of outreach and communication of research at large scale infrastructures by Anke-Rita Kaysser-Pyzalla, HZB
12:30 PM - 1:00 PM
Contributions

12:30 PM Challenges and goals of outreach and communication of research at large scale infrastructures - Anke Rita Kaysser-Pyzalla (Helmholtz-Zentrum Berlin für Materialien und Energie)
1:00 PM Plenary talk: Report of Parallel Sessions & Closing (chair: Jürgen Neuhaus, MLZ/ERF)
Report of Parallel Sessions & Closing (chair: Jürgen Neuhaus, MLZ/ERF)
1:00 PM - 1:30 PM
Room: Eridanus Auditorium

1:30 PM Bretzel & coffee
Bretzel & coffee
1:30 PM - 2:00 PM

2:30 PM Guided tour: Visit to FRM II (only for people who registered)
Visit to FRM II (only for people who registered)
2:30 PM - 5:00 PM
Room: FRM II

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