29-30 May 2017
European Southern Observatory
Europe/Berlin timezone

Science Communication and Success Measurement: frameworks, guidelines and some tips

29 May 2017, 14:15
Eridanus (European Southern Observatory)


European Southern Observatory

85748 Garching Germany


Prof. Ana Adi (Quadriga Hochschule Berlin, Germany)


Successful communication is when measurement is not an afterthought. Successful measurement depends on clarity of terms, purpose and methodology. This talk aims to provide some clarify by making the difference between output, outcome and outtakes and how they can be translated into realistic measures. Other examples will also be provided including a qualitative and quantitative tool for assessing relationships.

Presentation Materials