Chair: Oana Sandu (ESO)
Dr Emily Baldwin (EJR-Quartz for European Space Agency)
ESA’s Rosetta mission captured the world’s attention throughout 2014-2016, with its communication campaign the most successful in the Agency’s history. The mission itself was an extraordinary operational and scientific success, but communicating on these topics alone would likely not have brought the Rosetta orbiter and Philae lander to the attention of such a large, global audience. We will...
Mr Dan Hillier Hillier (Science and Technology Facilities Council), Mr James Watson (Science and Technology Facilities Council)
The UK Government is introducing a new appraisal and evaluation framework for all large Research Infrastructure investments. The introduction of this new framework was prompted by the UK National Audit Office report on capital investment in science projects in 2016. The key findings of this report were that BEIS (UK Department of Business, Energy and Industrial Strategy) did not have adequate...
Mr Erik Arends (Leiden University)
We present the findings of our case study around building an outreach programme from scratch at the Leiden Institute of Physics, The Netherlands. Before we started, the institute had no official outreach programme, giving us a unique opportunity to do a clean case study, with no pre-existing factors that influence our data. We have been measuring and analyzing the effects of our social media...
Mrs Julie Haffner (CERN)
How does CERN use social media to make science publicly appealing? What lessons have we learned along the way? CERN has been using social media since 2007 and evaluating our impact has become more and more important. In 2016, we co-published a paper detailing how CERN’s social media drives public engagement with particle physics and cultivates support. We have communicated not only the...