Speaker
Prof.
Ana Adi
(Quadriga Hochschule Berlin, Germany)
Description
Successful communication is when measurement is not an afterthought. Successful measurement depends on clarity of terms, purpose and methodology. This talk aims to provide some clarify by making the difference between output, outcome and outtakes and how they can be translated into realistic measures. Other examples will also be provided including a qualitative and quantitative tool for assessing relationships.
