Description
Chair: Hannelore Hämmerle (Max-Planck-Gesellschaft)
Mr
Lars Lindberg Christensen
(ESO), Mr
Richard Hook
(ESO)
30/05/2017, 12:25
Talk
The 39-metre Extremely Large Telescope, currently being built by ESO, will be by far the largest optical/infrared telescope in existence when it reaches first light in 2024. Such a huge project, with impressive hardware, innovative technology and wide-ranging science goals is a great opportunity for outreach of many kinds, but also a big challenge in times of restricted resources.
We have...
Oana Sandu
(ESO partner)
30/05/2017, 12:05
Talk
Defining the brand is the first step anyone should take before setting up an organisation or opening a new project, let alone starting to communicate. What is a brand made of and what other elements come into play to ensure a good reputation of the organisation? These are questions we will address in this talk, trying to define what we call “the organisational DNA”.
The talk entitled “From...
Mrs
Fabienne Landua
(CERN)
30/05/2017, 10:45
Talk
The visual image we project carries an important message about CERN to the world and, as our visibility grows, it is increasingly important for that message to be that CERN is a modern organisation with a clear vision and mission.That is why we have developed a set of visual identity tools. These include a graphic charter, which defines the guidelines for constructing our visual identity,...
Ms
Tania Johnston
(ESO)
30/05/2017, 11:05
Talk
The ESO Supernova Planetarium & Visitor Centre presents a new challenge for the outreach programme of ESO. The facility itself is a donation from the Klaus Tschira Stiftung but the operations are the financial responsibility of ESO. In order to provide a first-class programme of activities and to keep the entrance free, additional financial support is required.
In this talk I will present...
Mr
João Retrê
(Institute of Astrophysics and Space Sciences)
30/05/2017, 11:45
Talk
The development of science communication activities requires various areas of knowledge and expertise (e.g. journalists, designers, musical artists and movie producers). The necessary funds to commission these services can be a serious limiting factor for most institutions doing science communication. Although discouraging, it is possible to create an efficient outreach programme without...
