Chair: Hannelore Hämmerle (Max-Planck-Gesellschaft)
Mrs Fabienne Landua (CERN)
The visual image we project carries an important message about CERN to the world and, as our visibility grows, it is increasingly important for that message to be that CERN is a modern organisation with a clear vision and mission.That is why we have developed a set of visual identity tools. These include a graphic charter, which defines the guidelines for constructing our visual identity,...
Ms Tania Johnston (ESO)
The ESO Supernova Planetarium & Visitor Centre presents a new challenge for the outreach programme of ESO. The facility itself is a donation from the Klaus Tschira Stiftung but the operations are the financial responsibility of ESO. In order to provide a first-class programme of activities and to keep the entrance free, additional financial support is required. In this talk I will present...
SINE2020 – Science and Innovation with Neutrons in Europe in 2020 – is a consortium of neutron research facilities and institutions, funded under the European Union’s H2020 Framework Programme. Work-package 2 is dedicated to Outreach and Dissemination. In this presentation I will focus on a number of actions that proved successful in disseminating the project’s activities. Collaboration...
Mr João Retrê (Institute of Astrophysics and Space Sciences)
The development of science communication activities requires various areas of knowledge and expertise (e.g. journalists, designers, musical artists and movie producers). The necessary funds to commission these services can be a serious limiting factor for most institutions doing science communication. Although discouraging, it is possible to create an efficient outreach programme without...
Oana Sandu (ESO partner)
Defining the brand is the first step anyone should take before setting up an organisation or opening a new project, let alone starting to communicate. What is a brand made of and what other elements come into play to ensure a good reputation of the organisation? These are questions we will address in this talk, trying to define what we call “the organisational DNA”. The talk entitled “From...
Mr Lars Lindberg Christensen (ESO), Mr Richard Hook (ESO)
The 39-metre Extremely Large Telescope, currently being built by ESO, will be by far the largest optical/infrared telescope in existence when it reaches first light in 2024. Such a huge project, with impressive hardware, innovative technology and wide-ranging science goals is a great opportunity for outreach of many kinds, but also a big challenge in times of restricted resources. We have...