Jennifer Johnson
(Proof Communication)
18/06/2015, 17:05
Communication to target groups
Talk
This talk is about one very large, very important, yet notorious difficult to reach target group: the public. The public crave an understanding of how research applies to the real-world and their everyday lives. Reaching out and generating coverage for this target group is about identifying a story that they will want to hear about. In this session, attendees will learn about the challenges of...
Ms
Tania Johnston
(STFC)
18/06/2015, 16:50
Communication to target groups
Large facilities can provide pupils with an inspirational context for learning STEM subjects and for seeing those subjects as a springboard for future study, employment and a lifetime of curiosity.
Working with teachers, rather than directly with pupils, to achieve this is highly efficient through the huge multiplier effect, the wider geographic reach achieved and, if done well, through...
Dr
Karin Griewatsch
(Christian-Albrechts-Universität zu Kiel)
18/06/2015, 16:35
Communication to target groups
Users of Large Scale Facilities work on other premises than scientists who can do their research in their own laboratory. They need access to facilities and specific instruments. There are several aspects to this – first, the facility has to exist, then the scientist has to submit a proposal for beamtime and last but not least funding is needed for own developments (e.g. sample environments)...
Mrs
Dagmar Baroke
(Paul Scherrer Institut)
18/06/2015, 16:05
Communication to target groups
The Paul Scherrer Institute PSI is funded by tax payers’ money. Thus one PR goal is to convince this target group that PSI is worth every Rappen of their respective tax contribution. There are many established ways to do so. But how do you let people know about the great things that take place at your institute if they are not the least bit curious about science and research? Well, perhaps...
Dr
Fernando Comerón
(European Southern Observatory)
18/06/2015, 17:20
Talk
ESO's Paranal Observatory, the flagship of European astronomy, is located in one of the most inhospitable areas of the Atacama desert in Chile. Besides its role in enabling world-class astrophysical research by European scientists, Paranal Observatory offers an excellent success story to raise awareness of the power of cooperation within Europe, and also of Europe with other countries. Paranal...
18/06/2015, 17:35
